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Pricing Your Cacao Ceremony with Love

By World of Cacao Team · Published · 7 min read

A smiling woman guides a small circle of women holding warm cups around a low table with candles

If you wonder how much to charge for a Cacao Ceremony, start soft and let your price grow with you. Hold your first three circles for free or by donation. From your fourth circle on, ask about $25 to $30 per guest, and later $25 to $50. Your sacred work deserves a warm and honest exchange.

Where your price begins

Hello, Cacao lovers! Picture the end of your circle: the candles burn low, the cups are empty, and a friend wipes a happy tear from her cheek. Then she leans over and softly asks what she owes you. And your heart skips a beat.

Maybe you know this moment. You love to hold space, but the money part feels strange, because you want to give and not to sell. If you are still at the very start, first read how to become a Cacao Ceremony facilitator, then come back here.

We are World of Cacao, an online school for Cacao Ceremony facilitators. The price plan below comes from our training and walks with you from your very first circle to a fair price that feels right in your heart. And if you have never held a circle before, you are warmly welcome too. Every facilitator once poured her very first cup.

Why is it okay to ask for money for a Cacao Ceremony?

It is okay to ask for money for a Cacao Ceremony because money is energy, and every Ceremony is a sacred exchange. You give your time, your care and your Cacao. Your guests give something back. This exchange keeps your practice alive, so you can keep serving your people with an open heart.

In our training we teach five simple reasons why taking money is not only okay, but needed:

  • A return for your learning. Learning this sacred work took your time and effort, and it is fair to receive something back.
  • Circles that last. Cacao, candles, flowers and cups cost money, and a fair price lets you keep offering Ceremonies.
  • Value. People often treasure what they give something for, so a fair price quietly says: this matters.
  • Quality. With what you earn, you can buy better Cacao, new cups and beautiful things for your altar.
  • Respect for yourself. Naming your price is a way to honor yourself and your work.

Still, many caring women feel shy here. Many people report that asking for money feels harder than holding the circle itself.

"Daring to hold space and organize the ceremony AND asking money for it."

Mariska V., Netherlands, Facilitator Certification

"Learning more about the business side of things, and understanding that it is limiting beliefs making me not fully comfortable with charging for my expertise, skills and time."

Donna C., UK, Facilitator Certification

If your voice shakes a little when you say your price, nothing is wrong with you. It is only an old belief. Thank it, and gently let it go.

How much should I charge for a Cacao Ceremony when I am new?

When you are new, price your Cacao Ceremony in three soft steps. Offer your first three circles for free or by donation. Then ask about $25 to $30 per guest for circles four to ten, and after that, a price between $25 and $50 per guest is fair. Little by little, your price grows as you grow.

Your circlesPrice per guestWhy it helps
1 to 3Free or by donationYou practice without pressure and get kind feedback
4 to 10About $25 to $30You start a fair exchange while you learn
11 and laterAbout $25 to $50Your experience and your calm have grown

Circles one to three: a gift and a practice

Your first circles are a gift, to your guests and to you. There is no need to be perfect yet. Simply tell your friends that you learned something new, that you would be honored if they come, and that you would love to hear how it felt for them afterwards.

For a donation circle, place a small bowl or glass near the door. Let everyone give what she wants and what she can. Often the gifts cover your Cacao.

Circles four to ten: your first fair price

Now you know the flow of a Ceremony. In our training we suggest about $25 to $30 per guest, and we suggest not going below $25. Your Ceremony is sacred, and it has a value. A small range, like $25 to $30, lets each guest choose what feels right for her.

From circle eleven on: let your price grow

With every circle, you grow, and your words come more easily. Now a price between $25 and $50 per guest is fair. These are guidelines, not rules. In the end, you decide.

Prices differ a lot from circle to circle. In a small study from 2026, facilitators named prices from about 5 to 70 US dollars per person. So there is no single right number, only the one that is right for you.

What shapes the price of your Cacao Ceremony?

The price of your Cacao Ceremony depends on a few simple things: your experience, the length of your Ceremony, what you spend, the circles near you and your country. Look at each of them with honest eyes, then choose a Cacao Ceremony price that feels fair to your guests and kind to you.

  • Your experience. The more you practice, the more you can ask.
  • Length and depth. A long Ceremony with breath, music and sharing asks more of you than a short circle.
  • Your costs. Ceremonial Cacao, candles, flowers and maybe a room. Your price should always be higher than these.
  • Your area. If there are many circles near you, look at their prices. If you are the only one, your offer is unique.
  • Your country. Prices are different around the world, so look at what feels normal where you live.
  • Your dream. Is this a gift to your community, a side project or the path to a new living? It is okay to be honest with yourself.

"Help spread love and we are one through the community and beyond with the help of Mama Cacao. Make enough money to cover costs and a little extra!"

Rachel D., Australia, Facilitator Certification

If you are still planning your very first evening, read how to host a Cacao Ceremony next. It shows every step, from the altar to the closing.

How do you share your Cacao Ceremony price with a calm heart?

You share your Cacao Ceremony price with a calm heart when you say it clearly, early and kindly. Put it in your invitation, so nobody feels surprised. Offer a small range if you like. Then breathe, smile and trust that the right people will find their way to your circle.

  • Name the price in your invitation, not at the door.
  • Use simple words, like: "The Ceremony is $25 to $30. Please choose what feels right."
  • For a donation circle, say so before the Ceremony begins, and let people give afterwards.
  • Do not say sorry for your price. It is not a question.
  • Thank every guest with the same warmth, whatever she gives.

In our training you get a Pricing Guide and a template to invite your first guests, so you never have to search for the words alone. Our Cacao facilitator certification walks with you from your first cup to your first paid circle.

Would you like to see the whole path first? Get our free facilitator brochure.

Your worth is part of your offering

Picture your circle once more. The candles burn low, a guest asks what she owes you, and this time you smile. You answer with a calm, open heart.

Your price does not stand between you and your guests. It is a bridge. It lets you keep giving, keep growing and keep holding space. Asking with love is part of your transformative journey as a facilitator, and your open heart stays the guiding light of every circle.

Frequently asked questions

Can I hold every Cacao Ceremony by donation?

Yes, you can, and it is a sweet way to begin. In our training we suggest donation circles for your first three Ceremonies. After that, a fair price helps you pay for your Cacao and keep your practice alive. You can still hold a donation circle now and then as a gift to your community.

Should I charge less because I am new?

Your first three circles can be free or by donation. After that, we suggest not going below $25 per guest, even if you still feel new. Your Ceremony has a value from the start, and you keep learning with every circle you hold.

What if someone cannot pay my price?

Name a small range, so each guest pays what she can within it. Now and then, you might also hold a donation circle, so that everyone has a way into the circle. Choose what feels kind to your guests and fair to you.

Should my price cover the Cacao?

Yes. Your price should be higher than what you spend on Ceremonial Cacao, candles, flowers and a room. The rest honors your time, your care and the love you bring to the circle.

Sources

  1. Ethnobiology Letters, Potential Interpersonal Applications of Cacao, 2026
  2. Journal of Marketing Research, Placebo Effects of Marketing Actions: Consumers May Get What They Pay For, 2005
  3. PNAS, Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness, 2008
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